Nowadays, on the market, the brand is developed so it is easy to count more than 50 brands of Marlboro cigarettes. Cigarettes of these types are sold in large quantities all over the world: ‘Marlboro Gold’, ‘Medium’ and ‘Silva’.

Each cigarette has a special strip of red color created by the manufacturer. This was done to make the red lipstick that remains after smoking less noticeable. In other words, the company was expressing concern for its consumers.

The popularity of the branded products grew day by day. The manufacturer did not skimp on the advertising campaign, which was always very successful: the popular Hollywood star Mae West starred in the commercials. In addition, the advertising used beautiful slogans that attracted the attention of the still immature masses. Over time, the marketing department rebranded the product. These actions made the product not only representative of the fair sex, but also masculine in nature. Cigarettes became truly masculine, aided by the selective marketing approach of L. Barnett, who headed the company. The Tattoo Man advertising campaign featured a cowboy, which was clearly memorable to a wide range of consumers.

Of the various variants, Marlboro cigarettes is the lightest: one bottle contains only 0.2% nicotine and 3 mg of tar. It has a pleasant flavor and has minimal negative effects on the human body. It can be used by anyone. In most cases, this type is preferred by women who smoke infrequently, for socializing rather than to satisfy strong smoking cravings.