The Esse brand was an innovative and stylish alternative to traditional cigarettes. From the beginning, the brand relied on a sleek design and a modern, urban image that was intended to appeal primarily to younger and fashion-conscious consumers.

The name Esse comes and reflects the claim to offer the essence of smoking in an elegant form. This concept was supported by the introduction of different flavors and an easy-to-use format. Esse cigarettes are known for their fine tobacco and subtle flavors, which secured them their own niche in the market. Compared to traditional cigarettes, they are usually narrower and lighter, which made them particularly popular with women and occasional smokers.

A crucial element in the history of Esse cigarettes is the continuous effort to integrate trends and lifestyle aspects into product design. With tasteful packaging and the use of modern marketing strategies, the brand managed to stand out from other competitors. The cigarettes became a symbol of class and elegance, which was reinforced by various advertising campaigns, events and collaborations in the fashion and lifestyle scene.

The brand has also adapted to changing consumer needs by introducing exclusive limited editions and seasonal offers. This adaptability was also evident in the response to the growing trend awareness pressure. While many traditional brands have had to struggle to survive in the new regulatory environment, esse has managed to maintain a loyal customer base while tapping into new target groups.