Imagine putting on a virtual reality headset and being transported to a world steeped in the exquisite craftsmanship and rich history of Davidoff cigarettes. This innovative VR experience takes users on a fascinating journey that not only stimulates the senses but also unlocks the soul of the brand. Starting in the picturesque plantations of the Dominican Republic, participants experience how the tobacco is harvested by hand. 360-degree videos provide insight into the work of tobacco farmers and provide information on the optimal growing conditions for the tobacco plants that shape Davidoff’s signature taste.

In an impressive virtual studio, users can experience the art of cigar rolling first hand. Master rollers are on hand to share their knowledge and skills. Thanks to interactive elements, participants can try rolling a cigar themselves while being introduced to the materials and techniques. This connection to the artisan tradition awakens a deeper appreciation for the time and dedication that goes into each Davidoff cigarettes.

The next section of the VR journey takes users into the history of the company. Historical documents and photographs are used to depict the beginnings of the brand, which date back to the 1920s when Zino Davidoff opened his first tobacco shop in Geneva. Users feel as if they are standing next to Zino himself as he realizes his vision for luxury cigars – a history marked by innovation, quality and a relentless pursuit of perfection.

An interactive time travel module allows users to explore significant milestones in Davidoff’s history. From the launch of the “Davidoff Special Series” to the latest varieties, they can navigate through time and trace the company’s development.