The theme of the article is branding as the main way to promote branded cigarettes.
This topic is of interest because, despite the fairly broad restrictions on tobacco advertising, many tobacco brands are very strong in nature, well designed, and advertised efficiently. The tobacco companies themselves are interesting as participants in the advertising process and as successful players in the industrial market, as it is extremely difficult to create a product that can be effectively promoted, taking into account all these restrictions.

Some tobacco brands are one of the most famous brands in the world so far. Often people smoke because smoking cigarettes contributes to a certain image. Various branded cigarettes ensure that the values of their target group are maintained and promise a smoker the approach to the style and lifestyle that most attracts him, be it leisure, friends, an energetic life in the “wing” style, aesthetics, femininity and lightness in style. “Vogue” or the masculinity and strength of the country “Marlboro”. At the same time, creating and promoting a cigarette brand successfully is only possible if there are various external and internal factors.

To promote their products, the largest tobacco companies have to resort to many tools and different approaches to alert consumers to this dangerous product. However, the uses of these tools and the consumer’s decision to use the product offered are limited not only by the law, but also by other conditions related to the social factors of the human environment.

There is a hypothesis that explains the purchase of branded cigarettes.
There are objective and subjective conditions that influence the creation and promotion of a strong brand, as well as the factors that explain the possibility of buying branded cigarettes.
First, we mention the need for quite qualitative tobacco properties that are only found in original branded cigarettes.
Second, it is a beautiful aroma that you inhale when using fairly quality branded cigarettes.
So are primary reasons for buying brand name cigarettes.